What's Buffalo Nickel Co. ?


Although it sure is convenient, it’s more than just a wordplay with my first name. For the majority of my life, I’ve found the American west to be captivating, in both terms of it’s history and it’s geography. In my opinion, nothing quite says American spirit like a buffalo roaming the plains, and in days gone by, this was all made tangible into the form of a currency—a nickel. The buffalo nickel is classic, simple, and rugged. All things that embody the line I walk and the lifestyle I’m about. This includes my design process.

To me, nothing beats working with your hands in this technology-rich age and I want that to translate into my branding. So I draw. I measure. Some wise fellow long ago (probably) once said “Foolish is he whose pencil runs out faster than his eraser”, which is good because I probably do more erasing than anything else. Then I’ll solidify a sketch via ink pen. Not a single computer is used in this process, from the moment my pencil first touches the paper all down to the last line and dot. Only after being completely illustrated by hand, does work become digitized and developed to be used in all media. 

Through this journey thus far I’ve been able to bring a pretty plenty of ideas to life, and have been graced with the opportunity to work alongside a solid number of brands and clients to create a balance between art and marketing. More so, I’ve forged together some pretty grade-A relationships; and through humility, grit, and a little elbow grease, I'm daily learning to not only better myself and my work, but the lives and endeavors of those around me. So there you have it, the skinny on it all.

Hope to work with you soon,

- Nick